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About John

John CofiellFirst Rate Financial Group has been led by President and CEO John C. Cofiell since 2004. Feeling that our clients need an advocate and counselor to help guide them in one of the largest investments they will make in their lifetime, John created a company that is built on the reputation of taking care of its clients and meeting their financial goals.

In an industry that has gone through amazing changes, John has been able to successfully guide First Rate Financial Group to better provide for its clients by staying ahead of those changes. As the President of First Rate Financial Group, John is committed to creating “Lifelong Clients”.

John has been an integral part of the Mortgage Industry since 1987 after beginning his career as a loan officer with a major bank in Southern California. John’s dedication to providing exceptional service, along with his extensive knowledge and experience, keeps his clients coming back and happy to refer him to others.

Providing a loan to a client is just the start of a financial relationship. John loves to see his clients succeed in their financial goals and is happy to help in structuring their debt to meet those goals. He works hand-in-hand with many CPAs and Financial Planners to ensure that the client is heading toward financial freedom.

Client Reviews

While getting lost in searching for lenders for our first purchase a friend recommended John & he didn't disappoint in getting us the best rate as well as his insight in answering any & all questions/concerns we had about the process. Put your trust in John & you won't be disappointed!
John's always been great to work with. We've purchased a home as well as refinanced. John and his team are prompt and professional.
John did a great job with my refinance. He kept me up to date as we reached the various stages toward completion He and his team were very helpful.
John and Heather are an incredible team. I strongly recommend them to help anyone through the very daunting process of purchasing a home. Every stage of the process, they answered every call, email, and question very quickly and thoroughly. Incredible team with incredible knowledge!
Thank you John! You made this process of refinancing our Mother's home so easy and took care of all the details. I also appreciate your helpful guidance and constant communication.
John was very patient and understanding throughout this process. He worked wonders to get me the right mortgage and make our timeline. Thank you John!

The Latest News

Challenges and Solutions for Mortgages in Remote Areas
April 1, 2025
Buying a home in a remote area can be a dream come true--peaceful surroundings, open spaces, and a slower pace of life. However, securing a mortgage for these properties comes with unique challenges. As a mortgage originator, I'm here to break down the hurdles and offer solutions so you can make your rural homeownership dreams a reality.
What’s Ahead For Mortgage Rates This Week – March 31st, 2025
March 31, 2025
With the introduction of tariffs on Tuesday, there is significant uncertainty across all sectors regarding the potential outcome. While important data releases--including the PCE Index, Personal Income & Spending, and Consumer Sentiment for the quarter--have taken place, their impact is expected to be largely overshadowed by apprehension surrounding the widespread tariff decisions.
Can I Get a Mortgage Without a Credit Score By Using Alternative Credit History?
March 28, 2025
When securing a mortgage, borrowers have the option to reduce their interest rate through a mortgage buydown. This strategy can help lower monthly payments, either temporarily or permanently, depending on the type of buydown chosen.

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John Cofiell

First Rate Financial Group

  • Direct: (818) 665-4528
  • Fax: (818) 735-5909
  • CalBRE: 01141565
  • NMLS: 233972
  • johnc@frfgp.com
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