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About John

John CofiellFirst Rate Financial Group has been led by President and CEO John C. Cofiell since 2004. Feeling that our clients need an advocate and counselor to help guide them in one of the largest investments they will make in their lifetime, John created a company that is built on the reputation of taking care of its clients and meeting their financial goals.

In an industry that has gone through amazing changes, John has been able to successfully guide First Rate Financial Group to better provide for its clients by staying ahead of those changes. As the President of First Rate Financial Group, John is committed to creating “Lifelong Clients”.

John has been an integral part of the Mortgage Industry since 1987 after beginning his career as a loan officer with a major bank in Southern California. John’s dedication to providing exceptional service, along with his extensive knowledge and experience, keeps his clients coming back and happy to refer him to others.

Providing a loan to a client is just the start of a financial relationship. John loves to see his clients succeed in their financial goals and is happy to help in structuring their debt to meet those goals. He works hand-in-hand with many CPAs and Financial Planners to ensure that the client is heading toward financial freedom.

Client Reviews

While getting lost in searching for lenders for our first purchase a friend recommended John & he didn't disappoint in getting us the best rate as well as his insight in answering any & all questions/concerns we had about the process. Put your trust in John & you won't be disappointed!
John's always been great to work with. We've purchased a home as well as refinanced. John and his team are prompt and professional.
John did a great job with my refinance. He kept me up to date as we reached the various stages toward completion He and his team were very helpful.
John and Heather are an incredible team. I strongly recommend them to help anyone through the very daunting process of purchasing a home. Every stage of the process, they answered every call, email, and question very quickly and thoroughly. Incredible team with incredible knowledge!
Thank you John! You made this process of refinancing our Mother's home so easy and took care of all the details. I also appreciate your helpful guidance and constant communication.
John was very patient and understanding throughout this process. He worked wonders to get me the right mortgage and make our timeline. Thank you John!

The Latest News

Why Annual Mortgage Checkups Are a Smart Financial Habit
July 30, 2026
Your mortgage is one of the largest financial commitments you will ever make, yet many homeowners rarely review it after closing. Just as annual physicals help you stay healthy, an annual mortgage checkup can help ensure your loan, insurance, taxes, and financial goals remain aligned. Spending a few minutes reviewing your mortgage each year can uncover opportunities to save money and avoid costly surprises. Review Your Interest Rate Mortgage rates change over time, and so do your financial goals. While refinancing is not the right choice for everyone, reviewing current market conditions can help you determine whether opportunities exist to lower your monthly payment, shorten your loan term, or access equity responsibly. Check Your Escrow Account Property taxes and homeowners insurance premiums often change from year to year. Reviewing your escrow statement helps you understand why your monthly payment may have increased or decreased and gives you time to prepare for adjustments before they affect your budget. Evaluate Your Home Equity As you make mortgage payments and home values change, your equity grows. Understanding how much equity you have can help you plan for future renovations, debt consolidation, or other financial goals. It also allows you to track the progress you are making toward full ownership. Update Your Financial Goals Life changes quickly. A new job, growing family, retirement planning, or paying off other debt may influence how your mortgage fits into your overall financial picture. An annual review is a good opportunity to make sure your home financing continues to support your long-term goals. A mortgage should not be something you think about only when you buy or sell a home. A simple yearly review helps you stay informed, identify opportunities, and make confident financial decisions throughout your homeownership journey.
What Documents Should You Keep After Buying a Home?
July 29, 2026
Buying a home comes with a significant amount of paperwork, and once the excitement of closing day has passed, it can be tempting to file everything away without another thought. However, keeping the right documents organized can save time, reduce stress, and protect your investment if questions or unexpected situations arise in the future.
How Your Insurance Choices Affect Homeownership Costs
July 28, 2026
Buying a home is one of the biggest financial investments most people will ever make but protecting that investment is just as important. Homeowners insurance is often viewed as another monthly bill, yet the coverage you choose can have a significant impact on both your budget and your financial security. Understanding your options can help you balance affordability with the protection your home deserves.

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John Cofiell

First Rate Financial Group

  • Direct: (818) 665-4528
  • Fax: (818) 735-5909
  • CalBRE: 01141565
  • NMLS: 233972
  • johnc@frfgp.com